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The Science-Based Solution for Aging Hair

IN PARTNERSHIP WITH

There’s no question that our hair changes as we get older. It gets thinner, finer, dryer, and more prone to breakage. Once-vibrant natural color grows duller; grays come in frizzier than the strands they replace. Healthy hair becomes harder to achieve and good hair care becomes more important than ever.

That’s where Virtue® comes in.

Virtue isn’t a hair care company. It’s a biotech company created to help heal hair. The chief science advisor is Dr. Luke Burnett, a retired U.S. Army colonel leading a regenerative medicine lab that works to heal battlefield injuries using keratin. He and his team discovered a way to extract natural keratin from hair. This protein, Alpha Keratin 60ku®, has the power to help heal burn wounds and regrow tissue. But it also can repair hair!

Virtue Labs hair care

With Alpha Keratin 60ku®, Virtue’s shampoos, conditioners, treatments, and styling products rebuild and restore damaged hair by filling in cracks and crevices in the hair cuticle, making your mane softer, smoother, and more youthful within five washes. Lab tests showed that Virtue products significantly reduced frizz, repaired split ends, increased thickness, and restored color.

Sounds like magic. Works like science.

To find the Virtue products that are best for your hair concerns, take a short quiz and then start shopping to get your healthiest hair possible.

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