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Beauty Secret: Urban Decay Anti-Aging Eyeshadow Primer

Whether you fancy a touch of color on your lids or an expertly drawn wing, creating the perfect eye design can be challenging (to say the least). To the rescue: Urban Decay’s iconic Eyeshadow Primer Potion, miraculously available in an anti-aging formula.

You know the drill: You spend an inexplicable number of minutes perfecting your liquid liner or blending your shadow, but a little bit of crepiness or a smidgen of eyelid sagging thwarts your hard-won artistry as the day or night rolls on. Creases abound. Color travels. Eyeliner smudges. It’s enough to drive you mad. But this little miracle promises to lock in your makeup, denying creases or smudges. What’s more: Anti-aging properties mask thinning skin, blur fine lines, and color-correct any redness or capillaries, elevating this primer to next-level greatness.

With repeated use, Eyeshadow Primer Potion Anti-Aging’s star ingredients, Dermaxyl and Kalpariane, promise to smooth wrinkles, plump and firm skin, and provide much-needed hydration — all resulting in a better canvas for your eye makeup. And because we appreciate products backed by clinical studies, we are happy to report that in an eight-week trial 100 percent of participants claimed an improved appearance of their eye area.

A couple of quick tips: This creamy formula dries ultra fast, so be sure to apply it one eye at a time. Use the applicator to spread a very thin layer over where you want your design, and blend the primer into your eyelid using your fingers. Because it contains a hint of color, blending the edges is key for a seamless finish. Then work your eye makeup magic — and save your worrying for things other than touch-ups.

Available at urbandecay.com, $24.

Photo: Courtesy of Urban Decay

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