Page 1Group 8Group 7Group 7
Beauty Style Fitness Wellness Living #RealTalk #EmbraceYourAge
Stay up to date

Get on the List

Unlock our weekly newsletter packed with tips on living authentically, healthfully, and stylishly at every age.Get on the List: The best beauty, fashion, wellness and fitness tips straight to your inbox

12 Fashion Brands That Put Models Over 50 Front and Center

The fashion industry is all about trends. From season to season, designers zigzag around everything from a free-wheeling bohemian aesthetic to a sleek, minimal look. One constant in fashion, however, whether on the runway or in advertising campaigns, has always been young models. But the tide seems to be turning.

In recent years, some of fashion’s biggest brands have used models over 50 in their campaigns. And just last month, The DailyMail dubbed 69-year-old Maye Musk “the queen of NYFW,” after the silver-haired grandmother of 10 and mother of inventor Elon Musk walked the runway at the Concept Korea show.

It seems that the fashion industry is finally waking up to the fact that older women have both the desire and the money to spend on luxury goods. Not only are today’s older women wealthier, they are also healthier than in previous generations and have more time to spend their earnings both before and during their retirement years.

Stylist Virginia Dowzer commented on the uptick in the presence of models over 50 in fashion to Australia’s Herald Sun, saying, “It’s an incredible social statement that is really important. … It’s an affirmation that women are not invisible anymore once they reach a certain age.”

Versace, Celine, Saint Laurent

In 2014, Donatella Versace made a bold statement on the power and sex appeal of the older woman, featuring a then 55-year-old Madonna in her line’s spring campaign, explaining to The New York Times, “She is her own woman, a role model who shows other women how we can do what we want, and get what we want, and do so for all of our lives.” The idea that a beautiful and powerful older woman could occupy a significant space in an industry typically dominated by under 25-year-olds clearly resonated with fashion’s elite, as other designers quickly followed suit.

Literary icon and octogenarian Joan Didion donned oversize sunglasses, a sleek black turtleneck and a gold pendant necklace in an ultra-chic image for Celine’s spring 2015 campaign, while legendary musician Joni Mitchell posed for a series of Saint Laurent ads in 2015. At the age of 71, she was photographed strumming a guitar and wearing an embroidered tunic and wide-brim hat.

jane birkin saint laurent balmain

H&M, Balmain

Saint Laurent put up French actress Jane Birkin for its glamourous 2016 ads, modeling the brand’s famous le smoking tuxedo at the age of 69. That same year, fast-fashion giant H&M chose 60-year-old stylist and model Gillean McLeod to lead its swimwear campaign in a sexy one-piece, and perhaps most notably a group of the “original” (and now over-45) supermodels including Cindy Crawford, Naomi Campbell and Claudia Schiffer took center stage in Balmain’s spring 2016 campaign; quite a departure for a brand generally associated with PYT’s like Kendal Jenner and Gigi Hadid.

Tracy Reese, Gucci, Calvin Klein, Bottega Veneta

Designer Tracy Reese recently cast older women in her spring 2017 presentation, telling Vogue, “Women of all ages wear my clothes, so I wanted to show that it’s not just about chasing youth, it’s about dressing real women.” And at 79 years old, actress Vanessa Redgrave starred in Gucci’s cruise 2017 campaign, modeling mismatched florals, stripes and patches for the Italian brand.

Just earlier this year, veteran model Lauren Hutton’s ads for Calvin Klein and Bottega Veneta broke, with Hutton also walking in the Italian luxury fashion house’s spring runway show.

lyn slater for mango women over 60

Mango, The Dreslyn, Steve Madden

Big-time names aren’t the only older faces showing up in fashion campaigns. Social media influencers of a certain age — over 60, that is — have popped up in recent years. Mango tapped Accidental Icon Lyn Slater for its April 2017 campaign titled “A Story of Uniqueness.” In 2016, Yazemeenah Rossi wore a white one-piece in The Dreslyn’s campaign for its swimwear collab with lingerie brand Land of Women. The year before that, popular shoe brand Steve Madden put Senior Style Bible’s Dorrie Jacobson, who was 80 at the time, in a video challenging “age-appropriate” fashion.

It’s all very validating for older women who, today more than ever, are as sexy and stylish as their 30-something counterparts. Though the fashion business still has quite a way to go when it comes to including different ages, skin colors and body types, it’s nonetheless inspiring to see more fashion brands pushing boundaries, showing that style and beauty can be truly ageless.

Photos: Courtesy of H&M, Saint Laurent, Calvin Klein, Mango

You Might Also Like

Women Who Inspire: Model Gillean McLeod
Living

Women Who Inspire: Model Gillean McLeod

Gillean McLeod, 62, admits being “late to the game” has been somewhat...

read
Perfect Presents Under $150
Living

Perfect Presents Under $150

Holiday gift giving shouldn’t break the bank. We found 13 presents under...

read
Great Gifts for Good Guys
Living

Great Gifts for Good Guys

Why are guys so hard to buy for? We don’t have the...

read
The Tastiest Holiday Gifts for Foodies
Living

The Tastiest Holiday Gifts for Foodies

We got hungry just thinking about wrapping up these tasty holiday gifts...

read
Hostess Gifts to Show Your Gratitude
Living

Hostess Gifts to Show Your Gratitude

Whether you’re just popping over for dinner or staying a few days,...

read
Problem/Solution: Teensy Bladder Leaks
Style

Problem/Solution: Teensy Bladder Leaks

You laugh. You sneeze. You cough. You do 13,791 burpees at the...

read
10 Real Women Who Endlessly Inspire Us
Living

10 Real Women Who Endlessly Inspire Us

They’re not celebrities. They don’t have a ton of money. But they...

read
5 Exfoliators for 5 Aging-Skin Problems
Beauty

5 Exfoliators for 5 Aging-Skin Problems

It seems that with age comes a more complicated skin care routine....

read
I Feel OK About My Neck
#RealTalk

I Feel OK About My Neck

The late Nora Ephron’s essay “I Feel Bad About My Neck” is...

read
5 Standing Yoga Poses for Lower-Back Pain
Yoga

5 Standing Yoga Poses for Lower-Back Pain

If you have lower-back pain, you are not alone. According to the...

read
Has the Carbohydrate Conundrum Been Solved?
Wellness

Has the Carbohydrate Conundrum Been Solved?

New research studying carb intake in relation to mortality confirms that contrary...

read
Office Hours: How Can I Get Back Into the Workforce?
Living

Office Hours: How Can I Get Back Into the Workforce?

Welcome to Office Hours, where a Fairygodboss expert answers a question from one of...

read
5 Recipes for an Unforgettable Holiday Cookie Party
Wellness

5 Recipes for an Unforgettable Holiday Cookie Party

’Tis the season for a cookie party. Legendary cookie baker Dorie Greenspan...

read
7 Lessons for My Younger Self
#RealTalk

7 Lessons for My Younger Self

“Life can only be understood backwards; but it must be lived forwards,” said...

read
Is Sitting Ruining Your Posture?
Wellness

Is Sitting Ruining Your Posture?

Back pain, leg pain, shoulder pain, headaches. We tend to attribute inconvenient...

read
Put an End to Your Perfectionism
Wellness

Put an End to Your Perfectionism

Earlier this year I had an epiphany: The never-ending feeling that I needed...

read
The Fine Line Holiday Gift Guide
Living

The Fine Line Holiday Gift Guide

From hard-to-shop-for men to the gal who likes it all, the people...

read
Fitness Gifts You Won’t Have to Sweat Over
Fitness

Fitness Gifts You Won’t Have to Sweat Over

If even thinking about shopping gives you a hot flash, you’re not...

read
Holiday Gifts for Women Who Love Wellness
Wellness

Holiday Gifts for Women Who Love Wellness

Don’t stress over holiday gifts for your gals who walk the wellness...

read
Eat This Now: Ultimate Cleansing Foods
Wellness

Eat This Now: Ultimate Cleansing Foods

If you’re among the millions of Americans suffering from obesity, diabetes, high...

read
Need to Know: Heavy Metals
Wellness

Need to Know: Heavy Metals

Heavy metals are odorless, invisible, and virtually undetectable — but they’re of increasing...

read
Every Wrinkle Tells a Story
#RealTalk

Every Wrinkle Tells a Story

As I approach 50 and beyond, I look at myself differently. Whereas...

read
Shave Your Face: Yay or Nay?
Beauty

Shave Your Face: Yay or Nay?

Hair removal has long been an integral part of beauty routines. As...

read
How to Get Started With Exercise at 75
Fitness

How to Get Started With Exercise at 75

When you hit your mid-70s, you may feel like your daily routine...

read
5 Hormone-Balancing Foods
Wellness

5 Hormone-Balancing Foods

Are your hormones out of whack? Often the best place to start...

read
The Science-Based Solution for Aging Hair
Beauty

The Science-Based Solution for Aging Hair

There’s no question that our hair changes as we get older. It...

read
37 Symptoms of Hormone Imbalance
Wellness

37 Symptoms of Hormone Imbalance

Hormones play an enormous role in how we look, think, and feel....

read
6 Questions With... Skin Care Pioneer Jane Iredale
Beauty

6 Questions With... Skin Care Pioneer Jane Iredale

Jane Iredale began her eponymous brand in New York in 1994. As a casting...

read
7 Reasons to Embrace Cardio
Fitness

7 Reasons to Embrace Cardio

Cardio is any form of exercise that raises your pulse and conditions...

read
Problem/Solution: Aging Teeth and Receding Gums
Beauty

Problem/Solution: Aging Teeth and Receding Gums

If your teeth are more dingy yellow than pearly white or you’ve...

read
Load More
share
To Top