Since Drew Barrymore posted selfies on Instagram showing the creepy Hanacure face mask contorting her skin until we could see her future, this beauty craze out of Korea has blown up social feeds and consistently sold out. Women worldwide are posting images of their distorted visages looking 100 years old before peeling back the years and raving about the results. I wanted to see if Hanacure lives up to its hype.
The product promises that you’ll see visible results with weekly applications for just four weeks. It claims to combine the power of all the serums, lotions, and potions on your vanity into one magical anti-aging solution that solves a host of issues, from loss of elasticity and wrinkles to hyperpigmentation. But is that really possible?
“Modern technology has made it easier to mix various active compounds to deliver beautiful results,” says New York dermatologist Dr. Bruce Robinson, a clinical professor of dermatology at Lenox Hill Hospital and spokesperson for the American Academy of Dermatology, whose own JAS Just Amazing Skincare line combines multieffect treatments into one cream. “People are always rushing and don’t have time to apply several different products. If one product is well formulated to incorporate all needs and it works, then we can keep it simple and effective. Simplicity,” he says, “has been the answer for many of my patients.”
But would it be the answer for me?
I’m 52 and live a life that’s hard on my skin, riding horses on my ranch and messing around in the dust and dry heat of the grasslands east of San Diego. Maturity has also involved a journey of physical and emotional challenges that have taken their toll, but I’ve also had the opportunity as a health, wellness, and beauty writer to try all kinds of treatments — from flotation, ozone therapy, and cryotherapy, to sumptuous serums, edible elixirs, and luscious lotions. Some have been fantastic. Some have been throwaways. And many have been quite mediocre. I’m always initially dubious of product promises.
My Hanacure Monster Mask Experience
With Hanacure, you mix a single-measure lifting serum into a single-measure gelling solution in a peel-back tub, shake, and apply with a brush that’s included. Then you stare into the mirror and watch yourself go forward in time.
The mask quickly started to tighten and contort my face. The tautness froze my expression, pulling so tight it made my lips look large and lifted my eyelids. I couldn’t decide if I looked more like a victim of a fire or a celebrity-facelift-gone-wrong. When the gel completely dried, I got a glimpse of myself at age 101.
The tightness did feel satisfying, and I wondered if it’s the firm feeling, which stays for a while after you wash off the mask, that makes Hanacure converts sing its praises versus any actual visible impact. “Both phenomena work to create the positive outcome,” Robinson explains. “The physical sensation allows you to feel the effect of the product working while it’s delivering real results.”
As with any product, different people experience different outcomes. For me, the results of using the Hanacure mask even for just a month have been visible. And, yes, I posted selfies, in the spirit of documenting my experience — but also because it just looks so darn freaky.