Page 1
Beauty Style Fitness Wellness Living #RealTalk #EmbraceYourAge
Stay up to date

Get on the List

Unlock our weekly newsletter packed with tips on living authentically, healthfully, and stylishly at every age.Get on the List: The best beauty, fashion, wellness and fitness tips straight to your inbox

Women Who Inspire: Jayson Home Co-Founder Caroline Scheeler

“Design has been a part of my life since I can remember,” says Caroline Scheeler, co-founder and creative director of Jayson Home, a Chicago-based urban home emporium. “My father was an architect and my mother was a deeply creative homemaker, the first and absolutely biggest influence in my creative life.”

After studying painting, photography, sculpture, and art history at The School of the Art Institute of Chicago, Scheeler explored life as a post-graduate, living in the Caribbean, working as a bartender, operating a catering company, designing clothes, and working for interior designers and architects before landing a job as an assistant buyer at the company that would eventually become Jayson Home. “I knew right away that I’d found my career path and my work-home,” she says, “I saw a future and a way to absolutely love what I did for work, every single day.”

These days, Scheeler, 52, moves between her stores, travels the globe in search of the perfect pieces for her clients, and manages to make time for interests that include photography, horseback riding, yoga, and cooking. “I have always had a voracious need for change and a drive to create, build, brainstorm, and make things happen,” she says, “so the worlds of interior design and retail suit me very well.”

Having learned about Scheeler’s uniquely successful past, we were eager to know more about her perspective on the present, as the head of a booming business and a mother of two teenagers.

Jayson Home in Soho by Stephen Kent Johnson

You opened a store in Manhattan this year and relaunched your website. What’s special about Jayson Home’s online presence? 

When we designed the new Jayson Home site, we wanted to do everything we could to let our unique merchandise shine; after all, that’s what keeps our customers coming back again and again. We now have larger, better product images and a more editorial site design that allows us to feature more photography. This combination shows off our products better than ever and helps our customers find exactly what they want.

Staying busy seems ingrained in your character. What does your typical workday look like?

There are all kinds of things that can come up in a day: marketing meetings, new product designs and reviews, photo shoots and catalog design, meetings with vendors. Every single day is a new adventure here. It’s always been that way and it’s a dream work environment for me.

With all that going on at work, how do you maintain a balance between your professional life and family time?

Doing what we love, what makes us feel whole, as women, mothers, and humans is so important. Now I have a son in college and a 16-year-old daughter, but when I look back, I cannot believe that I did what I did for so long. I felt like a warrior. But being overwhelmed is not always a bad thing! Your kids will grow so fast and you’re their world, until you’re not anymore. They always need you, but I think keeping your own interests alive is so important. Kids may not realize it when they’re little, but as they grow, seeing you happy and fulfilled not only sets a great and empowering example, but shows them there are lots of layers to their mama — and to every other human on the planet.

caroline scheeler in the drawing room

How has growing older changed how you want to spend your time?

This is kind of a new thing for me — being still and being OK with being still. I look forward to a time in the future when I’m free to make art, cook, travel, practice yoga, read, and just be still.

Looking back on your career, can you reflect on how your experiences brought you to where you are today?

I was a late bloomer for sure and to this day, a Jane-of-all-trades. I’m a huge believer in opening as many doors as you can — or as many as you can handle. I’ve always been motivated by doing and knowing that there is the potential for failure. Not doing and playing it safe was never for me!

What satisfies you at this stage in your life?

Feeling empowered and confident in my own skin and getting to share life and all its wonders truly fulfills and inspires me. Growing up and older has given me more confidence to be bolder and more honest with myself and others, both at work and at home, with friends and family. I feel like the sky is the limit when it comes to being creative and being yourself, which is exciting and energizing. But I’ve also learned to be fulfilled just by being present, by softly reminding myself that time is of the essence. Every single day, as soon as I wake up, I like to go through a list of things I’m grateful for. It’s a daily inspiration, a call to action. Life is so precious; time is fleeting. Make your mark. Break rules. Be heard. Listen. Be happy. Make others happy. This is the foundation of my creativity.

Photos: portrait – Nicolas Gourguechon; store – Stephen Kent Johnson; at home – courtesy of Caroline Scheeler

You Might Also Like

Women Who Inspire: BRU Bone Broth Founder Soo-Ah Landa
Living

Women Who Inspire: BRU Bone Broth Founder Soo-Ah Landa

Some might say bone broth is having a moment, but don’t tell...

read
‘Gilmore Girls’ and Me
#RealTalk

‘Gilmore Girls’ and Me

The seven-season series Gilmore Girls and its four afterglow episodes, A Year in the Life,...

read
Office Hours: What Should I Wear on a Job Interview?
Living

Office Hours: What Should I Wear on a Job Interview?

Welcome to Office Hours, where each month a Fairygodboss expert answers a question from...

read
Women Who Inspire: Beauty Industry Titan Bobbi Brown
Living

Women Who Inspire: Beauty Industry Titan Bobbi Brown

When makeup artist Bobbi Brown created 10 simple brown-based lipsticks at her...

read
The ‘I Am’ Project Showcases Ageless Beauty
#RealTalk

The ‘I Am’ Project Showcases Ageless Beauty

Angelika Buettner is on a crusade to celebrate the natural beauty of...

read
Women Who Inspire: The F-Factor Diet Founder Tanya Zuckerbrot
Wellness

Women Who Inspire: The F-Factor Diet Founder Tanya Zuckerbrot

Food was always an important part of Tanya Zuckerbrot’s life growing up,...

read
Get Glowing With 8 Highlighters We Love
Beauty

Get Glowing With 8 Highlighters We Love

The solution to chronic fatigue requires a holistic deep dive into your...

read
Eat This Now: Overnight Pumpkin Oatmeal
Wellness

Eat This Now: Overnight Pumpkin Oatmeal

We at The Fine Line eat lots of oatmeal. Especially in the...

read
Women Who Inspire: BRU Bone Broth Founder Soo-Ah Landa
Living

Women Who Inspire: BRU Bone Broth Founder Soo-Ah Landa

Some might say bone broth is having a moment, but don’t tell...

read
‘Gilmore Girls’ and Me
#RealTalk

‘Gilmore Girls’ and Me

The seven-season series Gilmore Girls and its four afterglow episodes, A Year in the Life,...

read
6 Good Reasons to Eat More Fiber
Wellness

6 Good Reasons to Eat More Fiber

Fiber is the indigestible part of a carbohydrate that packs a powerful...

read
Learn to Embrace Active Recovery Days
Fitness

Learn to Embrace Active Recovery Days

In today’s “go big or go home” mentality, it is easy to...

read
Give Yourself a Gray Hair Makeover
Beauty

Give Yourself a Gray Hair Makeover

As your hair’s pigment seemingly evaporates into thin air, you might notice...

read
7 Ways to Strengthen Bones Naturally
Wellness

7 Ways to Strengthen Bones Naturally

For many, bone density holds cause for concern: Osteoporosis is a diagnosis...

read
Beauty Buzzwords: Beta Hydroxy Acids
Beauty

Beauty Buzzwords: Beta Hydroxy Acids

When you were younger, your skin functioned more nimbly. It produced loads...

read
9 Little Black Dresses That Work Around the Clock
Style

9 Little Black Dresses That Work Around the Clock

We’ve been contemplating the idea of a uniform. These little black dresses...

read
Digital Fitness: Yay or Nay?
Fitness

Digital Fitness: Yay or Nay?

The music’s pumping, the sweat is dripping, and the high-energy instructor is...

read
Why I Hold On Tight to Old Friends
#RealTalk

Why I Hold On Tight to Old Friends

One of the biggest arguments I ever had with my father was...

read
Office Hours: What Should I Wear on a Job Interview?
Living

Office Hours: What Should I Wear on a Job Interview?

Welcome to Office Hours, where each month a Fairygodboss expert answers a question from...

read
Women Who Inspire: Beauty Industry Titan Bobbi Brown
Living

Women Who Inspire: Beauty Industry Titan Bobbi Brown

When makeup artist Bobbi Brown created 10 simple brown-based lipsticks at her...

read
The ‘I Am’ Project Showcases Ageless Beauty
#RealTalk

The ‘I Am’ Project Showcases Ageless Beauty

Angelika Buettner is on a crusade to celebrate the natural beauty of...

read
11 Water Bottles We’re Thirsty For
Fitness

11 Water Bottles We’re Thirsty For

Above the political din, the conversation about saving the planet rises. Innovative...

read
My Second Awkward Stage
#RealTalk

My Second Awkward Stage

A couple of weeks ago, I took my eldest son and my...

read
3 Foam Roller Exercises to Limber You Up
Wellness

3 Foam Roller Exercises to Limber You Up

Pretty much everyone can benefit from a few foam roller exercises, says...

read
Every Little Reason to Use a Foam Roller
Wellness

Every Little Reason to Use a Foam Roller

If you experience stress or regularly exercise, your muscles will thank you...

read
‘Aging Isn’t for Wimps’ and Other Quotes From Our Readers
#RealTalk

‘Aging Isn’t for Wimps’ and Other Quotes From Our Readers

We asked our Facebook followers what part of aging has surprised them...

read
Beauty Buzzwords: Vitamin E
Beauty

Beauty Buzzwords: Vitamin E

We’re always on the lookout for products that multitask, so if an...

read
Road Test: Elle Macpherson’s SUPER ELIXIR Greens
Beauty

Road Test: Elle Macpherson’s SUPER ELIXIR Greens

I was preparing to write this story when I met a long-time...

read
Women Who Inspire: The F-Factor Diet Founder Tanya Zuckerbrot
Wellness

Women Who Inspire: The F-Factor Diet Founder Tanya Zuckerbrot

Food was always an important part of Tanya Zuckerbrot’s life growing up,...

read
8 Red Lipsticks for a Luscious Pucker
Beauty

8 Red Lipsticks for a Luscious Pucker

Think you can’t rock red lipstick in your 40s and beyond? Think...

read
Load More
share
To Top