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The Best Cruelty-Free Beauty Brands

No matter how simple or intricate your beauty routine, beauty products are an investment, and how you spend your money in the $445 billion beauty industry makes a difference. Some companies test on animals, use toxic ingredients, and pay low wages to workers. Others pledge to operate without animal testing, source organic ingredients, pay fair wages, and otherwise strive to make the world a better place.

We did a deep dive into the options in order to recommend the following brands, so you can feel good about what you put on your face and body.

dr hauschka lavender sandalwood body cream

The Brand: Dr. Hauschka
The Bottom Line: This is the gold standard for cruelty-free, sustainable beauty since 1967. The company produces biodynamic skin care and makeup with potent plant ingredients culled from its own farm. It carries a mission to “support the healing of humanity and Earth.”
The Best: Lavender Sandalwood Calming Body Cream, $36.

vintner's daughter botanical serum

The Brand: Vintner’s Daughter
The Bottom Line: Founded in 2012 in Napa Valley, California, the company puts out just one product: a cult-favorite serum that helps myriad skin issues with a heady bouquet of hard-working plants. Every purchase prompts a donation to a charity supporting women and children around the world.
The Best: Active Botanical Serum, $185.

jane iredale purelash lengthening mascara

The Brand: Jane Iredale
The Bottom Line: The award-winning cosmetics brand has operated cruelty free, vegan, and gluten free since 1994. Quality ingredients and high-performing products make this line a favorite of makeup professionals everywhere.
The Best: PureLash Lengthening Mascara, $24.

planted in beauty skin supplements

The Brand: Planted in Beauty
The Bottom Line: Dedicated to health and wellness, the organic natural skin care company incorporates only the purest ingredients free from insecticides, herbicides, fungicides, and fertilizers. Eco-friendly packaging takes things one step further.
The Best: Inside Out Skin Wellness Supplements, $65.

amala rejuvenate firming complex

The Brand: Amala
The Bottom Line: The company uses the highest possible concentration of sustainably sourced, certified-organic and wild plant ingredients. Formulas are clinically proven to firm, smooth, and lift skin.
The Best: Rejuvenate Cocoa Bean Advanced Firming Complex, $248.

Aisling lipstick

The Brand: Aisling Organic Cosmetics
The Bottom Line: The emerging line of clean and nourishing beauty goods is crafted in small batches and natural colors. A portion of all sales goes to Lipstick Angels, an organization that provides beauty services to women with cancer.
The Best: Liquid Lipstick, $32.

Kypris Moonlight Catalyst

The Brand: Kypris
The Bottom Line: This luxurious line of holistic skin care rose quickly to the top shelves of green spas everywhere. The company sources ingredients from small, female-owned farms when possible.
The Best: Moonlight Catalyst, $77.

true botanicals pure radiance oil

The Brand: True Botanicals
The Bottom Line: Leading university researchers help identify the most nourishing botanical extracts packed with antioxidants, vitamins, and essential fatty acids, and then the San Francisco company crafts each formula by hand. 
The Best: Renew Pure Radiance Oil, $110.

prism serum

The Brand: Herbivore Botanicals
The Bottom Line: The Seattle-based enterprise incorporates ethically sourced raw materials like French pink clay and Brazilian gemstones into its covetable products you’ll love to spy on your counter — and use on your skin.
The Best: Prism Exfoliating Glow Potion, $62.

TO112 damaged hair mask

The Brand: TO112
The Bottom Line: The new age-y lifestyle brand devoted to mindful living charges its hair and body products with 528 Hz (the so-called frequency of love). Based in Canada, the company is also dedicated to keeping water pure and donates to
The Best: Damaged Hair Mask, $63.

Shar Veda is an ayurveda lifestyle counselor, health educator, yoga therapist, and energy worker in Portland, Oregon. Learn more about her work at

Photos: Courtesy of the companies

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